My Background
Personal Profile
I am a creative musician, music producer, and content specialist passionate about crafting authentic and meaningful narratives. My mission is to tell stories that engage audiences, strengthen brands, and expand their market impact, always with a unique and compelling identity.
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Currently, I am part of the Artist Relations team at Music AI, where I help bridge the gap between artists and technology. Simultaneously, I am working on an original musical project that reflects my artistic and creative vision.
Education
2016-2020
Faculdades Oswaldo Cruz - Brazil
Bachelor of Science (BSc.). Industrial Engineering (Hons)
2008-2011
Berklee College of Music - USA
Bachelor of Arts (BA) Music Performance.
While at Berklee, I had the privilege of performing alongside the legendary drummer Steve Smith, and the opportunity to study under the mentorship of acclaimed drummers like Ralph Peterson Jr., Joe Hunt and Terri Lyne Carrington.
2017-2018
Centro Universitário Senac - Brazil
Advanced Diploma (Adv Dip.) Financial Management
Experience
2015-2017
Music.ai - Music tech company that leverages AI - USA & Brazil
​Artist Relations & Content Specialist
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360° management of influencer marketing, including prospecting, negotiation, influencer content management, and data analysis to optimize campaigns and maximize results.
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Co-management of marketing campaigns with content creators and renowned artists from the global music scene, developing innovative strategies that enhanced engagement and strengthened strategic partnerships.
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Planning and execution of social media campaigns focused on brand awareness and growth, achieving a 100% increase in Instagram followers within one year.
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Expertise in tools such as Salesforce and creator management platforms like Tagger, ensuring continuous monitoring and strategic adjustments to meet established KPIs.
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Collaborative coordination with creative teams and stakeholders to deliver campaigns aligned with strategic objectives, driving impact on brand reach and perception.
2020-2022
Rarible - Market Leading NFT platform and protocol - USA
​Marketing Specialist​
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Led and managed marketing and community growth projects by coordinating promotional activities, working directly with developers and product managers to market Rarible’s services.
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Performed comprehensive competitor research by analyzing their website content, blog content and social media strategies, and identifying improvement opportunities for Rarible’s communication channels.
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Grew Rarible’s Twitter account by over 525% in less than 1 year by developing a post schedule that reflected market trends, and by consistently engaging with the web3 community of builders.
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Successfully conducted marketing campaigns for product launches with partner projects by executing marketing programs in collaboration with these partners and external agencies.
2017-2020
Philips - Health Technology and Consumer Goods - São Paulo, Brazil
​Services and Customer Experience Senior Analyst​
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Optimized contact center processes by conducting a system-wide automation project in conjunction with the IT team
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Executed Lead Time Management KPI targets for replacement products by streamlining Inventory and Supply Chain operations, improving productivity and output.
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Co-managed customer journey and customer experience improvement projects in order to increase customer satisfaction, and NPS survey outcomes.
2011 - 2017
Self-employed - Latin America & The Caribbean
​Event Organizer; Music Performer (Drums and Percussion)
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Performed in various musical configurations in Sao Paulo’s music scene, including professional theater plays with famous Brazilian actors, and tours performed in Latam and the Caribbean.
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Invited artist for the Girls on Drums festival, Curitiba, Brazil - 2014
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Successfully coordinated bookings for acts, and organized music events in many of Sao Paulo’s notable entertainment venues such as Ao Vivo Jazz Club & Bourbon Street Bar